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hbomberguy · commentary · Watch on YouTube

Product, marketing & salesMedia, journalism & propagandaSocial issues & culture

What it is

hbomberguy examines whether a product can be truly progressive, looking at brands that adopt social causes in their marketing, with the Gillette ad as a prompt. It argues the behavior is driven by profit, not politics.

Why Hacker News recommends it

Cited in threads on corporate politics, outrage and branding as an explanation of how companies use controversy and social stances for profit.

  • 3 people recommended it
  • 3 different months
  • 0 strong recommendations
  • first 2019, last 2025

What HN commenters said

  1. “a very poignant discussion of the problematic underpinnings of brands adopting a particular aspect of a "personality”

    Discusses problematic underpinnings of brands adopting a hypocritical social conscience.

    emsal, 2019-03 · Recommendation · in “Minimum Viable Personality (2011)”

  2. “I'd recommend educating yourself further on the reality of what you're blaming "the left" for”

    Shows capitalism playing both sides for profit.

    IntelMiner, 2023-12 · Recommendation · in “Tesla battle with Swedish unions spreads to Denmark”

  3. “a lot of what you’re perceiving as politics here is literally the market economy acting to maximise profit.”

    Brand politics are the market maximising profit, not real politics.

    moomin, 2024-01 · Recommendation · in “The quiet death of Ello's big dreams”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: marketing, woke brands, advertising, gillette, capitalism

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