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The Power of Big Data and Psychographics | 2016 Concordia Annual Summit

Concordia · talk · Watch on YouTube

Privacy, surveillance & cybercrimeUS politics & electionsData science & statistics

What it is

Alexander Nix of Cambridge Analytica presents at the 2016 Concordia Summit on using big data, psychographic profiling and behavioral microtargeting in elections.

Why Hacker News recommends it

HN points to it as the company's own pitch, used in debates about data-driven manipulation and extrapolated to today's AI.

  • 4 people recommended it
  • 3 different months
  • 1 strong recommendations
  • first 2017, last 2026

What HN commenters said

  1. “I urge everyone to watch this video from Cambridge Analytica about their techniques with big data and psychographic profiling”

    Cambridge Analytica's own pitch on psychographic profiling, dystopian in tone

    kbaker, 2018-03 · Strong recommendation · in “Suspending Cambridge Analytica and SCL Group from Facebook”

  2. “you can watch this 11 minutes presentation”

    Short presentation summarizing Cambridge Analytica's methodology

    cplanas, 2017-01 · Recommendation · in “Trump Knows You Better Than You Know Yourself”

  3. “Highly informative.”

    Explains how sophisticated targeting was used by Trump campaign

    fmihaila, 2017-01 · Recommendation · in “Make America Hate Again”

  4. “Watch this old presentation by their then ceo Alexander Nix and extrapolate to today's AI world”

    Old Alexander Nix presentation to extrapolate to today's AI world

    rramadass, 2026-02 · Recommendation · in “Palantir's secret weapon isn't AI – it's Ontology. An open-source deep dive”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: cambridge analytica, microtargeting, big data, elections, alexander nix

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