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Old Spice | The Man Your Man Could Smell Like

Old Spice · comedy · Watch on YouTube

Arts & entertainment (other)Product, marketing & sales

What it is

The 2010 Old Spice commercial featuring Isaiah Mustafa, shot as a continuous sequence with scene changes and practical effects. It became a famous viral ad.

Why Hacker News recommends it

Used as an example of a viral ad that worked through humor and clever in-camera production.

  • 1 people recommended it
  • 1 different months
  • 0 strong recommendations
  • first 2010, last 2025

What HN commenters said

  1. “Honorable mention goes to the Old Spice 2010 ad, where a lot was done in camera too, including the horse.”

    2010 Old Spice ad done largely in camera, with behind-the-scenes material.

    thih9, 2025-03 · Recommendation · in “The 2005 Sony Bravia ad”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: old spice, advertising, viral marketing, in-camera effects

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