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HYPER-REALITY

Keiichi Matsuda · other · Watch on YouTube

VR, AR & spatial computingFuturism & technology and societyFilmmaking & video production

What it is

Keiichi Matsuda's short concept film depicting a future where physical and virtual realities have merged and the city is saturated with media and advertising. It shows an augmented-reality-filled daily life as a provocative vision.

Why Hacker News recommends it

HN cites it as a shorthand for the dystopian risks of ad-driven, ubiquitous AR, usually in critical discussions of advertising and the metaverse.

  • 1 people recommended it
  • 1 different months
  • 0 strong recommendations
  • first 2017, last 2025

What HN commenters said

  1. “This is a great video that demonstrates some of the risks”

    Demonstrates risks of ubiquitous AR driven by advertising

    apitman, 2024-09 · Recommendation · in “Orion, our first true augmented reality glasses”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: augmented reality, speculative design, advertising, dystopia, short film

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